Every iPhone since 2007, or the Apple stock instead
$20,000 of iPhones, from June 2007 to July 2026. Apple stock: $434,280. Every iPhone: -$20,000.
Every iPhone from June 2007 to July 2026, $20,000 in total. One line spends it, the other buys AAPL on each launch day. Two markers: the iPhone X and the COVID crash. Invest mode with a Spend line, 9:16, rendered in the browser.
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Caption as posted
You bought every iPhone since 2007. Here is the other timeline.
About $1,000 at every launch since the first iPhone, two decades of upgrades: 📱 iPhones bought: $20,000 spent 📈 Apple stock instead: $434,280
Same ritual. Same launch day. One invested in the product, one in the company behind it.
To be fair: you got twenty phones out of it, and nobody is saying skip the phone. The gap is the point. The stock crashed in 2008, crashed again in 2020, and the yearly habit still compounded to 21x the money spent.
The most expensive part of the iPhone was never the iPhone.
Send this to the friend who preorders every iPhone.
📊 Sources: Yahoo Finance (AAPL, dividends included, Jun 2007 to Jul 2026), illustrative $1,000 per launch, computed by the chartrace engine.
Made with chartrace.app.
⚠️ General information, not investment advice. A single stock carries risks an index does not. Past performance is not a guide to future results.
Nineteen years of upgrades comes to $20,000. The same money in Apple stock: $434,280.
| Apple stock | Every iPhone | |
|---|---|---|
| Ended at | $434,280 | -$20,000 |
Questions
Is $20,000 right for nineteen years of iPhones?
The reel spends $20,000 across nineteen years, about one launch-price phone a year. Fewer upgrades, or a cheaper model, moves the line.
Does this mean buying the phone was a mistake?
No. You used the phones. The chart prices the alternative, it does not price what you got.
Methodology
Figures are the ones the reel ends on, in July 2026. The Apple line is Yahoo Finance daily closes and excludes dividends. The iPhone line is money spent at each launch, so it falls by what is paid. A phone you used for two years is worth something this chart does not count. Past performance is not a guide to future results. This page is general information, not investment advice.
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